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15 years of IC: a methodology focused on care

In October, we are celebrating 15 years of Instituto C (IC). When we look back, we are proud of much of what we have built in partnership with many people and organizations. One of these achievements is, without a doubt, our own methodology, designed to meet the specific needs of the families who come through our hubs.

That is because, to guarantee access to rights for families with children and adolescents at social risk, IC needs to offer systematic care, built on a well-planned methodological foundation and delivered by a qualified team that takes into account the conditions and needs of each territory where it works. After all, to achieve its intended impact, any social action must be accompanied by good organization and planning.


What does methodology mean?

Methodology is the combination of methods and paths needed to achieve a goal. In academic research, for example, methodology refers to everything the researcher had to do to reach the results (such as interviews, questionnaires and data analysis).

In our context, it is simply the way we carry out our work. In other words, it is the set of processes, techniques and tools we use every day to achieve the social impact we seek. Some examples that are part of a third-sector organization’s methodology are:

    • Which days it carries out its routine activities;
    • How it calculates the indicators of its work;
    • For how long it supports each person served.

The origins of IC’s methodology

Fifteen years ago, Instituto C was born as the São Paulo unit of Instituto Dara (an organization from Rio de Janeiro that, at the time, was called Associação Saúde Criança, ASC). For this reason, our methodology was the same one Dara had built to serve families in the other states where it operated: the Family Action Plan (PAF)*. This plan was built together with each family, so that the child with a diagnosis could overcome immediate difficulties and develop in the medium and long term.

*Instituto Dara’s methodology has since evolved and is now called the Dara Method.

Round of services at Instituto C’s first headquarters, in 2012

Many elements of our methodology were therefore different from what we have today. For example:

  • Our services were aimed at families with children with serious or rare diagnoses, in situations of social risk.
  • These families were referred by partner hospitals, especially Santa Casa, near our headquarters.
  • Volunteers played a very strong role in providing services to families.
  • Each day, there were two group sessions (one for the morning families and another for those who came in the afternoon). Afterwards, each family sat down at each of the service areas and was required to spend 15 minutes at each table. At the end, they collected benefits (such as a food basket) and left, returning the following month.

What began as support for families facing a child’s or adolescent’s illness came to include other dimensions of family life, such as income generation, early childhood development, education, strengthening bonds and access to rights,” says Nayara Oliveira, Institutional Development Coordinator at Instituto C.

Methodological changes

The multidisciplinary and holistic care for the families who come to us, which already existed back then, remains alive today. But over the years, our methods have changed to respond to emerging needs.

The technical team, for example, began to point out that the length of the sessions was no longer enough to welcome families and give them the guidance they needed. Volunteer-based services also proved unsustainable in the long term, requiring more professionals to be hired for the technical team. The requirement to serve children with complex diagnoses was also reconsidered, and today we also welcome families with children who have no diagnosis.

Another change involved welcoming new families. At a certain point, IC realized that we could receive families beyond referrals from partner hospitals, for example through word of mouth. The way we serve families also changed, with the aim of providing more quality time, continuous follow-up, qualified listening and autonomy for each of them.

Individual sessions at Instituto C’s current headquarters

A methodology focused on care

Today, Instituto C has its own family support methodology, built on the experience of these 15 years and grounded in the National Social Assistance Policy and the National Care Policy, which was published in 2024 and reinforced the work we were already doing.

To fulfill our mission of ensuring the full development of children at social risk, we identified caring for those who care for them as our main method — and this is one of the most distinctive features of our methodology. We seek to strengthen families (often women overburdened by the invisible work of care), expanding access to rights and holding the State co-responsible for the care of these children.


What is invisible care work?

For each person to work and live a dignified life, someone needs to care for them. This care can be paid and come from companies and professionals (such as doctors, cooks and nurses), but it also happens unpaid at home. Society, in general, holds women responsible for these tasks: cleaning the house, cooking, caring for sick relatives, doing the laundry, and so on. All this work happens every day, but it is not very recognized. When, for example, someone looks at a renowned company director, few people ask: “Who cares for this professional, so that he could get where he is?”


And how do we expand access to rights? When we begin supporting a family, we first understand their needs and then, together with them, seek the necessary paths across different government departments, bringing together in one place information about the various public policies these people are entitled to. This way, families are able to access places in daycare, housing rights, health services and more. This is because, to reduce economic inequalities, we understand that we must consider every aspect of the lives of people living in poverty, not just their income.

How does it work in practice?

Many families come on their own, through recommendations from other families or through referrals from network services, such as CRAS, UBS, schools and other partners. To take part, a family just needs to have at least one child or adolescent, be in a situation of social vulnerability and be interested in the project.

As soon as they arrive at IC, families go through screening, in which a socioeconomic analysis of their vulnerabilities is carried out. Each family is then referred either to the welcome group or to our waiting list.

A turning point in our methodology came when we understood that the key to offering holistic family support was to assign each family a reference professional from our team. This strategy emerged as we refined our methodology to replicate it in a partnership with Instituto Alimentando o Bem (IAB; learn more at the end of this article). This professional (whether a social worker, psychologist, nutritionist or educator) is responsible for following the family’s various needs, seeing it as a whole. Each family may go through different areas in a complementary way, but it is their reference professional who follows them closely and builds, together with them, the Individual Care Plan (PIA, its acronym in Portuguese).

This plan defines which areas of expertise will support the family (social work, psychology, nutrition, pedagogy or productive inclusion) and how often. The PIA is reviewed every three months, always in partnership with the family, to strengthen their role as protagonists.

Since bonds have always been a priority for IC, we extended the length of individual and group sessions and, in addition, adopted comprehensive follow-up by reference professionals,” highlights Nayara.

Closing group at the North Zone Hub in the city of São Paulo

In addition to individual sessions, families take part in workshops and conversation circles, as we have done since the beginning, and, at some hubs, children and adolescents have group activities of their own. Benefits such as food baskets are still provided to families who need this support.

Today we offer welcoming and listening attentive to these families’ needs, vulnerabilities and strengths, to co-create strategies for confronting and breaking cycles of social exclusion,” explains Nayara.

Every week, the team meets to discuss cases and think of new strategies, always in coordination with the territory’s service network. Another important tool is our own monitoring system, where each family’s entire journey at Instituto C is recorded. It is there that we carry out screening, build the PIA and record the progress of each session, group meetings, home visits and referrals to the network.

With this information gathered in one place, the reference professional and the other areas can follow each family’s journey together. The system also stores the indicators assessed by the team, such as self-esteem, autonomy and income, which help us understand families’ achievements and adjust care whenever necessary.

Expanding our methodology

In recent years, Instituto C’s expansion has allowed us to take our methodology beyond our headquarters in the city center, where it was first developed. We created other service hubs and learned to adapt the methodology to meet the specific needs of each territory. At the North Zone Hub in São Paulo (created in 2022), our routine includes vocational courses offered by local partners, which complement our services. At the Taubaté Hub (2025), we do not have our own space for group sessions: they take place at our partners’ units. At the Porto Alegre Hub (2025), we are located within a community space funded by Instituto Mari Johannpeter (IMJ), and our services complement IMJ’s home renovation work, as well as including home visits to every family.

 

Between 2023 and 2026, we established a partnership that allowed us to replicate our methodology beyond our service hubs. Instituto Alimentando o Bem works on the territorial development of mangrove communities in Guarujá, on the coast of São Paulo state. It began its activities in 2020 with an emergency response in the Perequê neighborhood during the pandemic, distributing meals and other donations to residents of stilt houses affected by flooding. However, the organization soon realized that the service it could offer was not complete. It began offering a wider variety of services, until it met Instituto C and realized that our methodology’s holistic care would be essential for these families’ full development.

Thus, what began as guidance offered by Instituto C to IAB soon became a true experience of replicating our methodology. Alimentando o Bem initially hired a social worker to listen to families and get to know the territory and its needs, and soon complemented social work services with psychology and pedagogy, launching the Rede Cidadã (Citizen Network) program.

Instituto Alimentando o Bem, in Guarujá (SP)

As soon as the partnership began, the two institutes realized that some adaptations to the methodology would be needed for it to work effectively in Guarujá. There, families from different projects (some with no planned end to their cycle) began taking part in Rede Cidadã. And since they had no expected date for leaving the Institute’s services, these cases made it harder to interpret the indicators collected by the system. For this and other reasons, IC developed a new version of the system so that it could efficiently monitor the services in Guarujá. Another relevant difference was that Alimentando o Bem was open to all families in the region (especially women), not only those with children and adolescents.

The experience in Guarujá was a great learning experience for Instituto C. By adapting our methodology to another territory, we also started to look more closely at our own way of doing things,” says Nayara. “The reference professional is a good example. There, each family had a professional who followed its entire journey, and I soon realized that this approach would also strengthen bonds and continuity of care for families in São Paulo. That’s how we brought this practice to our hubs.”

Rede Cidadã left important results for Alimentando o Bem. It was through the program that the Institute recognized itself as a basic social protection organization and obtained municipal and, later, state social assistance certification. It began taking part in network meetings, hosted meetings of the Municipal Social Assistance Council and, since early 2025, has hosted the CRAS once a week at its facilities, since the nearest center is far from the community. Between 2023 and 2025, the indicators tracked in the system showed an increase in families’ access to social assistance services and the health network.

Instituto C also learned a great deal from this experience. In fact, it was from it that we created a new area of work dedicated to multiplying our methodology and training partner organizations.

Each territory has its own needs, and Guarujá showed us that taking our methodology to other places requires listening and adaptation. Today, before starting a new partnership, we carry out a socio-territorial assessment and seek to understand what forms the foundation of our work and what can change in the way we do it. That way, we can share what we’ve learned and ensure that more families, in different territories, receive holistic, high-quality care,” adds Nayara.

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15 years of Instituto C: how it all began

The story of Instituto C begins before its official founding, in a restlessness that accompanied Vera Oliveira in her daily work. With a degree in Public Relations, within Social Communication, she spent five years in market research, helping brands plan the launch of new products — for example, estimating how many units a new version of mayonnaise would sell in its first year.

The work had method, logic and process, and Vera liked the company and the people. Even so, something didn’t fit. “I’d go to work asking myself: ‘What am I doing with my life?’” she recalls. “Deep down, I thought: maybe the world doesn’t need another soda flavor or laundry detergent.”

Volunteering had been part of her life since adolescence, through campaigns, charity competitions, food basket drives and church-related activities. Her view of the third sector, however, was limited: she saw NGOs as small, charity-based initiatives, with no room for careers, methodology, management or expansion. She would tell her friends that one day she would have a great idea and start a social business.

Meeting Saúde Criança

It was in this context that Maristela Correa, a friend of Vera’s who was then working in advertising, introduced her to another Vera, Dr. Vera Cordeiro, founder of Saúde Criança (now Instituto Dara), in Rio de Janeiro. The organization already operated in several cities across the country, but not in São Paulo, focusing on supporting families with children in vulnerable situations and with health issues.

What caught Vera’s attention most about Saúde Criança was its multidisciplinary view of poverty. They understood that a child’s illness was often also related to social conditions: lack of income, inadequate housing, food insecurity, difficulty accessing rights and weakened family bonds. “And all of that made a lot of sense to me,” she says.

So she took a day off and went to Rio to see the project. As soon as she arrived, Dr. Vera Cordeiro introduced her to the team as the founder of Saúde Criança São Paulo. “I was completely speechless. I said: ‘No, Dr. Vera, I think you’re mistaken. I just came to visit.’”

The introduction was repeated throughout the day. Vera Cordeiro called on families to tell their stories and showed the services, areas and methodology. In the afternoon, she gathered the heads of different departments to explain what would be needed to open a social franchise, such as a board, a partnership with a public hospital, a minimum structure and a support network. “I thought: ‘She really didn’t understand. Tomorrow I’m going back to my job!’”

Vera returned to São Paulo with a pile of manuals and materials, wondering whether it would all just become more paper stored away in her bedroom.

The decision

The next day, Vera’s boss called to tell her that he had resigned and was leaving the company. Facing the prospect of starting a relationship with a new leader and explaining, once again, that she dreamed of a different path, she answered without planning to: “Me too!” He wanted to know whether she was going to another research institute or was going to pursue her dream. “I’m going to pursue my dream,” she said.

Right then, she wrote to Dr. Vera Cordeiro accepting the challenge of starting the project in São Paulo and called Maristela, the friend who had introduced them. At the end of the day, the two talked and agreed to work together on a minimum structure. The agency would look for clients to raise funds for the Rio organization and would take the opportunity to ask for support for São Paulo as well.

From left to right: Maristela Correa, Dr. Vera Cordeiro and Vera Oliveira

With the support of a pro bono consultancy, the initial plan was born, based on the Rio methodology: serving 50 families by the end of the first year, with five new families joining each month. For that, they would need a social worker, a space, resources to support the families and a partnership with a public hospital responsible for referrals.

The partnership with Santa Casa and the founding

The next step was to seek a partnership with Santa Casa, one of the most challenging stages at the start. “I was a young woman of 24, 25, with no contacts at any hospital, trying to open doors,” Vera recalls. The process went through the pediatrics department, the ethics committee and the hospital’s board, with great care regarding the use of Santa Casa’s name as an NGO partner. After six months, the answer was yes.

Our founding assembly took place in a space lent by the agency, attended by Dr. Vera, who came from Rio, and by around 40 to 50 people, including friends, family and those close to us.

That is how Saúde Criança São Paulo was born, on October 12, 2011, in partnership with Santa Casa. That day, Dr. Vera told the story of the organization in Rio, and Vera Oliveira shared her dream and her hope of building in São Paulo work capable of transforming families’ lives.

Activities began the following year, serving families with children with chronic or serious illnesses referred by public hospitals in São Paulo. The foundation of the work was the Family Action Plan (PAF), a social technology developed by Saúde Criança.

The first resources

After the founding, they needed to rent a space, hire a social worker, buy items for the families and structure the services, all with no money in the bank. Saúde Criança offered initial support for six months, which was important but not enough for everything that needed to be done. “That’s when I began to understand, in practice, what fundraising meant.”

Vera registered the Institute with an organization that connected philanthropic families with social projects, without much expectation. A few weeks later, she learned that the Jereissati family was interested in the proposal. The first conversation brought a surprise: the family wanted to support the initiative financially. “It was a turning point.”

At that point, the organization didn’t even have a bank account. While renting its first house, in the Santa Cecília area, near Santa Casa, Vera sent emails to friends asking for help with the renovation and tried to open an account.

For a newly created organization, it was an enormous challenge: banks asked for a donor history that did not yet exist, and without an account it was impossible to receive donations. Little by little, everything fell into place, and that first donor family still supports Instituto C to this day.

I’m fully aware that none of this would exist without a few pillars: the methodology brought by Dr. Vera, this family’s support at the beginning and all the people who have passed through the institute and helped build our way of doing things,” says Vera.

Growth and adapting to the territory

In its very first year, the São Paulo unit became Saúde Criança’s largest franchise. The network brought together units from different cities in twice-yearly meetings to exchange experiences and lessons, and through this interaction São Paulo’s particular characteristics became increasingly clear.

The methodology was gradually adapted to the reality of the city’s public policies. The team understood that the best path was to build more comprehensive solutions for families together with public policies, coordinating with the government and other organizations in the social assistance network. The approach to productive inclusion also changed: before offering vocational courses, it became essential to understand each family’s financial reality, such as how much they earn, how much they spend, and what their possibilities, challenges and aspirations are.

This phase also saw the first projects beyond the PAF. In 2014, Atelier C was created, focused on income generation for the mothers served, with training in sewing and crafts, product creation and sales at bazaars. That same year, the PAF gained a service station dedicated to early childhood, to prevent risks to children’s development.

From Saúde Criança São Paulo to Instituto C

For this new phase, the board began to include people with more experience in the third sector, fundraising and strategic planning. From these conversations, the need to discuss the social franchise model and the best path for the future became clear.

In 2016, a reflection process with the network put three options on the table: keeping the format while reviewing governance; breaking away completely; or continuing with the methodology under a new brand, with the autonomy to develop other projects and expand according to the local reality. The third path was chosen.

“We didn’t want to break with our history,” Vera explains. The intention was to honor what had been learned with Saúde Criança while recognizing that the work in São Paulo had gained new audiences, new fronts and a methodology with its own contours.

The transition was carried out carefully and built collectively, through conversations with Dr. Vera, the board, the team and volunteers. Deadlines, governance changes and updates to systems, website, logo and communications were defined. On October 12, 2016, exactly five years after its founding, the organization was renamed Instituto C.

The name was also born with the team. Among the ideas were Instituto Criança (Child), Instituto Cuidado (Care) and Instituto Coração (Heart). At one point, only the letter C remained, and from it came the whole concept: Criança, Cuidado, Cidadão (Child, Care, Citizen). A place that, through care, guarantees children their rights as citizens. The new brand represented an institutional turning point, from which the institute began to look at its methodology, identity and future with greater autonomy. With the new identity, the scope of its work expanded: the institute began serving families with children at social risk, no longer limiting its services to health issues.

A new headquarters

In 2017, the house on Rua Fortunato could no longer accommodate the work. The organization, which first rented only the ground floor and later the upper floor as well, faced overcrowding on service days and flooding in the toy library on rainy days. There was also a growing sense of vulnerability, as it was a street-front house with an open door and little security for the team and the families.

The search for a new space had one premise: everything on a single floor, to help bring the team together during a period of many changes. Properties like this, however, were expensive and in high demand from stores, supermarkets and large companies.

One Monday, the team arrived to find the house had been robbed. All the computers were taken. The server was disconnected but left behind; had it been taken, much of the organization’s history would have been lost.

That day, the decision was made: it was time to move to a commercial building. The team knew the move could create an initial barrier for families, but understood that everyone’s safety came first and that closeness could be built through communication, welcoming and bonds. That is how Instituto C arrived at its current headquarters in the city center.

In the same period, Instituto C was recognized (the first of nine times) by the Best NGOs Award (Prêmio Melhores ONGs), from Instituto Doar, a benchmark of recognition in the third sector. This strengthened the change in brand, governance and audience. By then, the Institute already had different fronts: the PAF, focused on families with children with health issues; Early Childhood; and Educação em Rede (Networked Education), launched in 2017, with school partnerships and a focus on children and young people with difficulties in their school development.

Open doors

Strategic planning, carried out every three years with the participation of the team, the board and partners, continued to transform the institute. In 2019, a major shift came: the decision to operate with open doors, welcoming families who came on their own initiative and through referrals from other families, in addition to referrals from hospitals and partner institutions.

For years, the number of families served fluctuated with the volume of referrals, sometimes many, sometimes few. With this opening, that instability disappeared, especially at the Central Hub.

A collective construction

Throughout its history, Instituto C has continually transformed itself. It was born from a powerful methodology and grew through listening, adaptation, innovation and the people who passed through it. Every member of the team, every family, volunteer, partner and territory helped build what the organization is today.

According to Vera, the goal remains the same: offering families a better quality of life, autonomy and access to rights. And that begins within the organization itself. “There is no care for others if we don’t care for those who provide care,” she says.

Care needs to be in the methodology, but also in the way we work, the way we relate to one another, the way we make decisions and the way we build the future,” she adds.


This is the first in a series of special articles for Instituto C’s 15th anniversary campaign. In the next article, we will talk more about the evolution and replication of our methodology, based on direct experience with families.